okay guys welcome to module one in this
module our expert will give you a brief intro to video marketing so get ready to
take some notes and let's jump right in there's no question about it videos have
revolutionized modern marketing and communication the reason being is that it drives the most
engagement and boosts the most conversions moreover the advancement of technology has
led more and more people particularly the younger generation to be less interested in
reading written content instead people prefer the quick and easy gratification of moving eye catchy
visuals that being said more and more companies are integrating videos in their marketing
campaigns to reach a bigger and wider demographic what are the latest stats about video marketing
here are a few sixty percent of businesses use video as a marketing tool thirty two
percent of businesses use video for sales 68 of marketers say that videos have a
better roi than google ads sixty one percent of marketers marked videos as very important or
extremely important in their marketing strategy fifty two percent of marketers say that videos
help them build trust with potential customers fifty three percent of marketers say
that video helps them raise awareness in 2020 marketers spend an average of
three hundred dollars or less on a video if you're looking to integrate videos into your
marketing campaigns then you're on the right track this training will cover three modules in
module one we'll give you three main reasons why you should use video marketing module two will
explain the power of organic videos and ads finally module 3 will enumerate the most
popular styles of video production as well as the tools that you can use why are videos
such an effective form of marketing strategy here are three main reasons consumes
less time living in a fast-paced world it's no mystery that people are becoming less and
less interested in reading textual content in fact more and more people are now finding reading
somewhat troublesome and time consuming this applies to literally everything from
emails to ebooks to blogs and articles with videos people can digest information in
an enjoyable way in a shorter amount of time it's versatile another reason why videos
are powerful is that it's so versatile videos have the potential to accommodate
any learning style making them appealing to everyone think about it text is just text audio
is just audio pictures are just pictures but videos it's a perfect blend of these three
key ingredients whether you're a visual textual or auditory learner you'll find videos
an effective tool for learning and communication faster to produce generally
it'll be quicker to create simple talking head videos or slide presentations
than writing a full article or blog post in fact if you're a skilled editor or have a
hired video professional it would be easier to produce high quality videos in a shorter period
of time another thing to point out is that video content requires very minimal proofreading except
for advanced videos that may need post-production
